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HTTPS, which adds “Secure” to the “Hypertext Transfer Protocol,” is, as its name suggests, a new version of the connection protocol used by all web services to access websites, this time dedicated to security.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">HTTPS, SEO, Google, security: your questions, our answers\u003C\u002Fh2>\n\n\n\n\u003Cp>Initially designed for e-commerce sites to prevent counterfeiting and ensure reliability for users at the time of purchase—symbolized by a small green padlock in every web browser near the URL bar—HTTPS has become as important through its technical provisions as through other related factors.\u003C\u002Fp>\n\n\n\n\u003Cp>Google, the undisputed leader in the search and web advertising market, has insisted for several years that more and more sites migrate to HTTPS, offering SEO “bonus” points—or rather, issuing penalties to sites that do not comply with this “new” standard.\u003C\u002Fp>\n\n\n\n\u003Cp>Even though many web players have long highlighted the benefits of HTTPS, its relative complexity of implementation and non-mandatory nature long acted as a brake on its large-scale development. 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are the effects of GDPR on an e-commerce site?",{"rendered":413,"protected":28},"\n\u003Ch2 class=\"wp-block-heading\">How to adapt your online store to GDPR compliance?\u003C\u002Fh2>\n\n\n\n\u003Cp>To support the rollout of the \u003Cstrong>GDPR\u003C\u002Fstrong> (General Data Protection Regulation) in France and Europe, \u003Cstrong>Pimlicom\u003C\u002Fstrong>, your web and communication agency in Paris 13, has previously guided you through the fundamentals of the law and its impact on emailing and newsletter campaigns. Now, let’s explore the specific effects of GDPR on e-commerce websites.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">It’s all about consent\u003C\u002Fh3>\n\n\n\n\u003Cp>Without summarizing the entire GDPR law and its numerous provisions, a significant portion of it targets both internet users and the companies managing websites: personal data is now subject to special attention, particularly regarding consent for data submission and its use by third-party services. But what exactly does this mean?\u003C\u002Fp>\n\n\n\n\u003Cp>All information provided by customers on an e-commerce site—whether it is a custom-built platform or a \u003Cstrong>CMS\u003C\u002Fstrong> (Content Management System like \u003Cstrong>PrestaShop\u003C\u002Fstrong> or \u003Cstrong>Shopify\u003C\u002Fstrong>)—must now be governed by clear and explicit consent from the user. In other words, all data entered must be stored securely by the site administrator and used strictly for the purposes the user agreed to, without bias. Consequently, pre-ticked boxes, fine-print asterisks at the bottom of the page, or even Terms and Conditions hidden in the footer will no longer suffice.\u003C\u002Fp>\n\n\n\n\u003Cp>All personal data must now be \u003Cstrong>100% Opt-In\u003C\u002Fstrong>—meaning, as mentioned above, submitted with the user’s full and active consent.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">The PrestaShop Example\u003C\u002Fh3>\n\n\n\n\u003Cp>If you run an e-commerce store, you likely use (or are currently hosted on) the content and product management platform known as \u003Cstrong>PrestaShop\u003C\u002Fstrong>. This CMS, among the most popular in the industry, is our top choice for the majority of our merchant site developments. Regardless, even though many elements are automated and controlled within the platform, GDPR significantly changes the data acquisition processes.\u003C\u002Fp>\n\n\n\n\u003Cp>As specified by the solution’s developer, PrestaShop released a cross-version update for versions 1.5, 1.6, and 1.7. This update notably includes improved \u003Cstrong>Opt-In\u003C\u002Fstrong> management for the site’s core features. However, be cautious with free or paid modules—and sometimes even themes—that are added to the site but are not directly developed by PrestaShop: these must also be checked manually or updated to ensure compliance.\u003C\u002Fp>\n\n\n\n\u003Cp>Regarding these updates, they were paid versions for 1.5 and 1.6, but free for version 1.7. Do not rush into a global update of your site without preparation: these represent major version changes, and you risk seeing parts or all of your site suffer from bugs and malfunctions without extreme vigilance.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Do you want to update your PrestaShop or make it fully compliant with GDPR requirements?\u003C\u002Fstrong> \u003Ca href=\"\u002Fen\u002Fdevis-site-internet-paris-13\" target=\"_blank\" rel=\"noreferrer noopener\">Get your e-commerce website quote online now!\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",{"rendered":415,"protected":28},"\u003Cp>How to adapt your online store to GDPR compliance? To support the rollout of the GDPR (General Data Protection Regulation) in France and Europe, Pimlicom, your web and communication agency in Paris 13, has previously guided you through the fundamentals of the law and its impact on emailing and newsletter campaigns. Now, let’s explore the […]\u003C\u002Fp>\n",142,{"footnotes":11},[419],32,[],[422,133,151,37,152,153,38,423],"post-144","category-e-commerce-en",[],"\u003C!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\u002F\u002Fyoast.com\u002Fproduct\u002Fyoast-seo-wordpress\u002F -->\n\u003Ctitle>What are the effects of GDPR on an e-commerce site? - Pimlicom V3\u003C\u002Ftitle>\n\u003Cmeta name=\"description\" content=\"What are the effects of GDPR on an e-commerce site?\" \u002F>\n\u003Cmeta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"article\" \u002F>\n\u003Cmeta property=\"og:title\" content=\"What are the effects of GDPR on an e-commerce site? - Pimlicom V3\" \u002F>\n\u003Cmeta property=\"og:description\" content=\"What are the effects of GDPR on an e-commerce site?\" \u002F>\n\u003Cmeta 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does the GDPR law transform newsletter and email campaigns?",{"rendered":612,"protected":28},"\n\u003Cp>Throughout 2018, the GDPR law, standing for “General Data Protection Regulation,” will be enforced. Not only for very large enterprises, but also for small companies running emailing or newsletter campaigns.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Opt-in, opt-out, passive opt-in… How is a database formed?\u003C\u002Fh2>\n\n\n\n\u003Cp>When you want to send a newsletter, do emailing, or create a newsletter campaign, you obviously send your creation to an email address list containing more or less data, more or less closely related to your core target. This list includes addresses, but also, sometimes, related information: last name, first name, address, gender… All of which are considered sensitive data that require careful attention both in their use and their acquisition.\u003C\u002Fp>\n\n\n\n\u003Cp>Without getting into pure technique, on the web, three types of content imports into databases stand out:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Opt-In.\u003C\u002Fstrong> This is the method that most respects the user’s choice, since the internet user enters their information \u003Cem>explicitly\u003C\u002Fem> and \u003Cem>consciously\u003C\u002Fem>. Above all, the potential uses of the entered information are precisely written, and they make an \u003Cem>active\u003C\u002Fem> choice regarding these uses, for example by clicking a checkbox, making a selection from a drop-down list, or clicking a button where the consequences of submission are expressly indicated.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Opt-Out.\u003C\u002Fstrong> Invisible by nature, the opt-out registers a user for a service without their consent, using data they enter for another service. A very simple example: by registering on an e-commerce site, the site also subscribes them to its newsletter, without asking their opinion or explaining this data transfer.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Passive Opt-In.\u003C\u002Fstrong> Even more pernicious, the passive opt-in, as its name suggests, is a hybrid of opt-in that indicates subscription to a service, but which “pre-authorizes” consent. Here again, for example, a registration form for a site that pre-checks a box for simultaneous subscription to a newsletter.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">How to peacefully manage your mailing list with the GDPR?\u003C\u002Fh2>\n\n\n\n\u003Cp>With this simple definition in mind, what does the GDPR change in verifying the data of a newsletter or emailing database? It’s simple: ensuring the consent of \u003Cem>ALL\u003C\u002Fem> the contacts on your list. If you followed the first paragraph well, this simply means that all the addresses and the data attached to them must be \u003Cem>Opt-In\u003C\u002Fem>. Thus, verifying your mailing list is absolutely your responsibility: you must verify that all registered users have explicitly consented to the service in question and delete all the rest.\u003C\u002Fp>\n\n\n\n\u003Cp>A task that may not be easy, but must absolutely be carried out so as not to be penalized by the GDPR, as we discussed in this other article. A new question arises: how to be certain not to repeat this tracking work over and over again? By thinking right from the data acquisition form to be Opt-In in complete transparency. This involves in particular:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>a clear formulation of all the services for which the user agrees to provide their data (newsletter, profiling…)\u003C\u002Fli>\n\n\n\n\u003Cli>leaving the complete choice of subscription or not, avoiding pre-filled checkboxes and therefore, practicing passive Opt-In, considered prohibited by the GDPR\u003C\u002Fli>\n\n\n\n\u003Cli>verifying that every internet user has the ability to modify or delete their data, or assert their right to be forgotten.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>To have peace of mind regarding the new GDPR regulations for sending your newsletters and your emailing campaigns, contact us and get your online quote for your mailing project!\u003C\u002Fp>\n",{"rendered":614,"protected":28},"\u003Cp>Throughout 2018, the GDPR law, standing for “General Data Protection Regulation,” will be enforced. Not only for very large enterprises, but also for small companies running emailing or newsletter campaigns. Opt-in, opt-out, passive opt-in… How is a database formed? When you want to send a newsletter, do emailing, or create a newsletter campaign, you obviously […]\u003C\u002Fp>\n",56,{"footnotes":11},[146],[],[620,133,151,37,152,153,38,154],"post-114",[],"\u003C!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\u002F\u002Fyoast.com\u002Fproduct\u002Fyoast-seo-wordpress\u002F -->\n\u003Ctitle>How does the GDPR law transform newsletter and email campaigns? - Pimlicom V3\u003C\u002Ftitle>\n\u003Cmeta name=\"description\" content=\"RGPD campagne newsletter emailing\" \u002F>\n\u003Cmeta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \u002F>\n\u003Cmeta property=\"og:locale\" content=\"en_US\" \u002F>\n\u003Cmeta property=\"og:type\" content=\"article\" \u002F>\n\u003Cmeta property=\"og:title\" content=\"How does the GDPR law transform newsletter and email campaigns? - Pimlicom V3\" \u002F>\n\u003Cmeta property=\"og:description\" content=\"RGPD campagne newsletter emailing\" 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